Tshirt
Custom Hoodie & Sweat
Custom Bags
Flag
Towel
Custom Scarf
Cap
Brand Story
SLUMERICAN is a world-renowned trendy lifestyle brand integrating street culture and music elements. Its merchandise is known for unique design and high quality. The 10,000 customized bandanas were intended for brand co-branded events, artists' stage styling, and fan merchandise. As a key visual symbol, they required high color accuracy (matching the brand's classic colors) and fabric texture (suitable for stage lighting display).
🔗OASIS official website: https://slumerican.com/collections/all
Brand Goals
SLUMERICAN aimed to obtain 10,000 high-quality, color-accurate bandanas within 20 days, suitable for scenarios like the Grammy Awards. The bandanas needed to enhance visual effects on stage and boost fan collection value, avoiding brand image damage due to quality or color issues.
Challenges
Extreme Color Accuracy Requirements: The bandanas must replicate the brand's signature colors (e.g., specific red and black saturation) with zero deviation in both visual and instrumental tests, making sampling far more difficult than conventional customization.
High Quality Control Standards: As stage and merchandise products, they needed to be "soft and skin-friendly", "wrinkle-resistant", and "non-fading after multiple uses", requiring dual compliance in fabric selection and processing.
Time-Bound to Scenarios: Delivery was urgent to meet the Grammy schedule; the entire "sampling-production-inspection" process needed completion within 20 days, with any delay risking the stage display opportunity.
Solutions
5 Samplings to Lock Color Matching: A color calibration team output 5 sets of samples with different color gradients (for core brand colors) within 48 hours, using professional colorimeters (ΔE ≤1.5) for testing. The 5th sampling was approved by the client to ensure color consistency in mass production.
Selected Suppliers & Fabrics: Rapidly screened 3 qualified fabric suppliers, customized 80g combed cotton (balancing softness and wrinkle resistance), and obtained qualified reports on wash fastness and color migration before production.
Full-Process Quality Control:
- Production: Sampled 100 pieces every 2 hours, focusing on printing alignment (error ≤1mm) and edge locking (no thread loosening);
- Pre-Delivery: 100% inspection, checking color presentation under stage lighting to ensure no visual deviation;
- Packaging: Moisture-proof packaging adapted to cross-border transportation, ensuring intact condition upon arrival.
On-Time Delivery for Stage Debut: 10,000 bandanas were produced in 20 days, delivered on time for the Grammy Awards, becoming a highlight of the brand's stage display.
Dual Compliance of Color & Quality: The bandanas received "100% match to design" feedback for color accuracy, with no fading after 5 washes. Their performance under stage lighting boosted merchandise sales by 30%.
Strengthened Cooperation in Trend Field: With precise understanding of "trendy brand visual customization", Gahumi became the preferred supplier for SLUMERICAN's subsequent co-branded products, expanding presence in music and trendy culture fields.
🚩About the Customer
SLUMERICAN is a renowned brand integrating street culture, music, and fashion (official website: https://slumerican.com/collections/all). Loved by global youth and musicians, it focuses on design details and quality, often collaborating with top artists and events. It has strict standards for customization partners' color control and scenario adaptation capabilities.
🚩About Gahumi
Founded in 1994, Gahumi is a comprehensive fabric-printing enterprise integrated with product R&D, design, manufacture and sales. We offer a full line of fabric-printing products, including towels, golf towels, flags, advertising T-shirts, sports items, fans’ scarves, hats & caps, and other election accessories, etc.
Based on 31 years of manufacturing experience, we have been exporting products to the US, Europe, East Asia, Africa, and the Middle East, and have established long-term partnerships with companies around the world.
With over 300 highly qualified employees and 3 manufacturing facilities covering a total area of 5,000 square meters (including a raw material center, sewing center, fully automatic printing center, and assembling center), our clients benefit from lower manufacturing costs and timely mass production for market launch.
The Solution
Display finished sample T - shirts of different techniques to enable customers to make intuitive comparisons.
Gahumi's color control exceeded our expectations—5 samples allowed the bandanas to perfectly replicate our brand tones, and the quality stood the test of the stage. After debuting at the Grammys, fans commented 'no difference from official website images'—this is the partner we need.
FOR CUSTOM YOUR BRAND
